The day and moment we decided to change BPT business module from Branded house to House of brands, we knew we invited a real challenge.
A “house of brands” strategy involves a company owning multiple brands that operate independently, each with its own identity, values, and target audience.
This approach allows companies to cater to diverse customer needs and preferences, creating a broad market presence.
Here are some key points about this strategy we thought and started working .
What is a House of Brands Strategy?
A house of brands strategy is where a parent company manages a portfolio of distinct brands, each targeting different market segments. Unlike a branded house where a single brand name is used across all products, a house of brands maintains separate identities for each brand .
Advantages
- Market Segmentation: Each brand can target a specific demographic or consumer need, allowing for tailored marketing and product development.
- Risk Management: Issues with one brand do not directly affect the others, providing a buffer against market fluctuations.
- Flexibility ; Companies can experiment with new products or market with out diluting their identity of their existing brands
Challenges
- Complexity: Managing multiple brands can be complex and costly, requiring distinct marketing strategies, product development, and operational efforts.
Examples
- Unilever: Manages brands like Dove, Axe, and Lipton, each with its own unique identity and target market. Procter & Gamble ; owns brands such as tide. Gillette & pampers , catering to different consumer needs and preferences.
Implementation Tips
- Clear Differentiation: Ensure each brand has a clear and distinct identity to avoid market confusion.
- Consistent Quality: Maintain high standards across all brands to build trust and loyalty. Unified vision ; While brands operate independently , they should align with the over all vision
Lets try to understand basic differences
House of Brands
1] Brand Identity; Each brand operates independently with its own identity, target audience and marketing strategy .
2] Marketing ; Tailored marketing plans for each brand , allowing for specific targeting and positioning
3] New Products and services; New products and services are launched under new or existing sub-brands , not to parent brand.
4]Customer Perception; Build brand equity for each individual brand separately. 5] Risk Management ;Issues with one brand do not affect the others, containing risks with in individual brands .
Branded House
1]Brand identity; All products and services share a unified brand identity under the parent brand
2] Marketing ; A single , cohesive marketing stratergy is used for all prducts , leveraging the parent brand reputation
3] New products and services; New product and services are being launched under the parental brand , benifitting from existing brand equity.
4] Coustomer perception; Strengthining the over all brand equity of the parent brand
5]Risk management; Problems with one product or service can impact the entire brand , as all products are linked to parental brand
Now in BPT, services related to waterproofing and repairs are branded as BPChem, Services related to painting services are branded as BPPaints, Services related to Architectural products are branded as BPArch , Services related to renewable energy & solar are branded as BPSol, services related to Scintific vastu Shastra are branded as BPVastu, floorings under BPFloor, roofing under BPRoof .
To know more about Architecture of Branding, do get in touch with us on balaji@bptonline.in or whatsapp number 9980789618. Our team from BPVoice , pace makers to your business shall love to help you
Dr Balaji Roshan Singh
Founder and CEO of BPT group
Few links to click and understand our individual brands
BPTOnline-Corporate:-
https://bptonline.in/
https://www.facebook.com/BuildingProtectiveTechnologies
https://www.instagram.com/bpt.online/
BPChem:-
https://bpchem.net/
https://www.instagram.com/bp_chemicals/
https://www.facebook.com/profile.php?id=61560282492657
BPArch:-
https://bparch.in/
https://www.facebook.com/profile.php?id=61560295991378https://www.instagram.com/bp_architecture1/
BPPaints:-
https://bppaints.net/
https://www.facebook.com/profile.php?id=61560869840323
https://www.instagram.com/buildingprotectivepaints/
BPSOL,
https://bpsol.net/
https://www.facebook.com/profile.php?id=61560369451630
https://www.instagram.com/buildingprotectivesolar/
https://www.linkedin.com/company/82581083/admin/?lipi=urn%3Ali%3Apage%3Ad_flagship3_feed%3BREWmU7rrQBaR6%2B0gq8e1tg%3D%3D
