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BNI (Business Network International) -Importance of 1/2/1s in BNI.

BNI (Business Network International) -Importance of 1/2/1s in BNI.

In SEO, Google’s crawler, indexer, and algorithms can be seen as three servants working in a library, each with a crucial task:

  1. Google Crawler (The Book Collector): This servant moves around the library, scanning every book (web page) and gathering information. They check each shelf (website) and collect data on new or updated books (content). Their job is to make sure no page goes unnoticed, just like a crawler visits websites to discover new content.
  2. Google Indexer (The Cataloger): After the collector finds the books, this servant organizes and catalogs them, making sure each one is properly labeled and filed in the right section (index). They store this information in a way that helps the library quickly retrieve any book when a reader (search user) is looking for it—just as Google indexes web pages so they can be found during a search.
  3. Google Algorithm (The Librarian): The final servant is the one who interacts with visitors (searchers). When someone comes into the library asking for a book (information), the librarian quickly assesses which books are most relevant based on the request (search query). They consider factors like the book’s popularity, relevance, and accuracy (ranking factors) to give the best recommendation—just as Google’s algorithms decide which search results appear at the top.

Together, these three servants (crawler, indexer, and algorithm) ensure that the library (the web) is well-organized, easily searchable, and that visitors get the best information quickly

A 30-second weekly presentation in BNI works like a Google crawler by swiftly gathering key information to make a strong impression. Just as a Google crawler scans a website for relevant content, a short presentation should highlight the most important points—such as who you are, what you offer, and why it matters—capturing attention and delivering value in a concise, efficient manner. Like a crawler indexing pages for search results, your presentation indexes your strengths, ensuring the audience can quickly grasp your message and act on it

A feature presentation in BNI is like a Google indexer because it goes beyond just gathering information—it organizes and catalogs your business expertise for your audience. Just as a Google indexer analyzes and stores web content to make it easily searchable, your BNI presentation systematically presents your business, services, and unique value proposition, so members can easily recall and refer you to potential clients. It’s about ensuring that what you say resonates, is remembered, and becomes part of the network’s mental “index” for future opportunities

A 1-2-1 meeting in BNI is like Google’s algorithm because it deepens the relationship by analyzing and prioritizing key factors, much like how Google’s algorithm ranks web pages. During a 1-2-1, you get to understand each other’s business on a more detailed level, just as the algorithm assesses content relevance, authority, and keywords. This personal interaction helps refine how well you match with potential referrals, ensuring that your connection becomes stronger and more valuable over time, similar to how Google’s algorithm improves search results based on deeper analysis.

BNI (Business Network International) is the world’s largest business networking organization, focused on helping members grow their businesses through a structured, referral-based approach. Founded in 1985 by Dr. Ivan Misner, BNI operates chapters worldwide, where business professionals from various industries meet regularly to build strong professional relationships, share business leads, and refer clients to one another

To know more about it, do get in touch with us on balaji@bptonline.in or whatsapp number 9980789618. shall love to help you and explain more about BNI concept to grow your business.

Dr Balaji Roshan Singh

Founder and CEO of BPT group

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